The Journey Behind the Craft
At The F.A.R. Store, our journey began with a belief that everyday objects can hold stories. We draw inspiration from India’s rich traditions of folk art, tribal patterns, and indigenous craft, bringing these elements into designs that feel both rooted and contemporary.
Each creation is shaped with care, celebrating artisans, sustainable practices, and mindful materials. What we make is not just a product, but a connection between tradition and modern life. When you welcome a F.A.R. piece into your space, you carry with it a story of culture, craft, and creativity.
The Journey Behind the Craft
At The F.A.R. Store, our journey began with a belief that everyday objects can hold stories. We draw inspiration from India’s rich traditions of folk art, tribal patterns, and indigenous craft, bringing these elements into designs that feel both rooted and contemporary.
Each creation is shaped with care, celebrating artisans, sustainable practices, and mindful materials. What we make is not just a product, but a connection between tradition and modern life. When you welcome a F.A.R. piece into your space, you carry with it a story of culture, craft, and creativity.
WHAT DEFINES US
Sustainability
Handcrafted By Artisans
Enduring Craftsmanship
Fast Shipping
THE CRAFT BEHIND CREATION
Iteeha, inspired by her travels across India and her love for folk art, founded The F.A.R. Store to bring the textures, patterns, and spirit of Indian craft into everyday living. What began as a creative experiment soon evolved into a vision: to revive traditional techniques through thoughtful design, and to support the artisan communities that carry them forward.
